WILLIAM TREKELL

Allrecipes International

Artistic Direction, User Experience, Web Design, Mobile & Visual Design

Tasks & Deliverables:
Information Architecture, Wireframes, Design Patterns, Finalized Design Comps & HTML/CSS Templates

Worked with executive leadership to provide creative direction to realign the international websites with the Allrecipes brand, design the mobile website and create new marketing materials.

Allrecipes.co.uk & Mobile Home

Desktop Screens

Recipe Hub Page

Recipe Hub Page

Recipe Page

Recipe Page

Mobile Screens

Recipe List

Text Recipe List

Photo List

Photo Recipe List

Recipe Detail

Recipe Detail

Review Form

Review Form

“William was extremely professional and focused on what we needed for each project. He did great work and recommended solutions that both met our requirements and inspired new thinking. I'd gladly recommend William.”

Patricia Lee Smith
Vice President, International
Allrecipes.com